OUR VISION

Our vision is to be the best performing wire and cable company in the industry. Relentlessly focus on the customer and innovate in the Utility, Communications, Industrial and Construction markets.

Our purpose is to work together to power and connect people’s lives, enabling society to flourish and progress. We do this reliably and safely through the high performance of our cables. We drive innovation to meet the changing and developing energy and communication needs of our communities today, tomorrow and into the future.

By focusing on our strengths, building stronger connections between our people and with our customers, we can and will succeed.

OUR MISSION

To establish and invest in manufacturing facilities and related services, allowing us to produce high-missionquality cable technology – and associated materials and products.

Marketing these products and services in the Middle East and internationally, we will deliver customer satisfaction and achieve pre-eminence in the industry.

CORE VALUES

  • Innovation: Creative thinking that adds value.

  • Commitment: Transforming promise into reality, as one team.

  • Appreciation: Recognizing the achievement of others.

  • Respect: Showing admiration and consideration to everyone.

  • Excellence: Delivering outstanding results.

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